Project Pixel https://www.projectpixel.com.au Website design Sat, 17 Jun 2017 06:41:27 +0000 en-US hourly 1 https://www.projectpixel.com.au/wp-content/uploads/cropped-Icon-512x512-32x32.png Project Pixel https://www.projectpixel.com.au 32 32 Ultimate SEO 2017 checklist https://www.projectpixel.com.au/ultimate-seo-2017-checklist/ Sat, 17 Jun 2017 06:26:11 +0000 http://www.projectpixel.com.au/?p=1571 This checklist covers the 5 key technical components of optimising your site for SEO. Although the technical side of SEO can be challenging for some, this article simplifies the process and outlines some tools and resources that can help get your site up to scratch. This is a crucial component of SEO and a key [...]

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This checklist covers the 5 key technical components of optimising your site for SEO. Although the technical side of SEO can be challenging for some, this article simplifies the process and outlines some tools and resources that can help get your site up to scratch. This is a crucial component of SEO and a key step that cannot be neglected.

Track your sites performance

It’s important to track your site to ensure it is producing results. There are many tools that can assist with this, both paid and free. Google Analytics is a free tracking tool which is great for tracking site metrics and providing insights into your visitors. In order to use the tool, you just need to sign up to Google Analytics with your Google account, then install the tracking code on your site. With WordPress there are many plugins that can assist with this process, two of my favourites are Google Analyticator and Monster Insights by Yoast.

When tracking your keywords and link building some popular tools include Ahrefs , OpensiteExplorerMajesticSEO, and Semrush. These tools have free components where you can view limited reports however if you need more detail you will need to purchase a paid subscription.

Verify & link the Google Search Console

The Google Search Console is another important tracking tool. It can identify backlink issues with your site and other errors. If you also link this to Google Analytics, it will provide additional data on keyword searches that have been used to find your site. To find out how to verify your site visit the Google help centre.

Optimise your pages

On-page search engine optimisation helps your pages rank for certain key words. When optimising your pages, you want to make sure your key word appears in your URL, title and a few times on the page. Its also very important not to over optimise as this will result in penalties.

Ensure each page has a unique meta description and title that are crafted to entice people to visit the page. Google & other search engines may override your description if it is deemed irrelevant to the page contents, so keep it in context. For more detailed information on meta descriptions visit Moz.com.

WordPress also have a number of plugins that can assist with SEO to help you get a healthy on-page SEO score. One of the most popular plugins is Yoast SEO.

Improve site speed and performance

Site speed and performance directly impacts your ranking as google considers it when determining site quality. There are a number of tools that can provide insights into how your site performs and what needs to be fixed. Two popular tools are the Google Site Speed test tool & Pingdom.

With WordPress sites there are a number of plugins you can use to test plugins, cache pages, clean up databases, and optimise images. Some popular caching tools include W3 Total Cache &  WP Super Cache. If you are interested in seeing which plugins slow down your site you can use P3 (Plugin Performance Profiler). In terms of keeping your database fast and efficient try the WP Optimise plugin.

Another important element in speeding up your site is image optimisation. Two popular plugins that do this are EWWW Image Optimizer and Smush Image Compression.

Before optimising your site and utilising any of the plugins above its always a good idea to backup your site. Updraft Plus and Back WP UP are great WordPress site backup plugins.

Be mobile ready

Sites that are not mobile ready are disadvantaged in terms of their ranking due to Googles search algorithm which uses the mobile ready components as one of the factors to determine site quality. This may result in a 30-40% decline in traffic for non-mobile ready sites. In order to test your site to see how it performs on mobile devices visit the Google Mobile Ready site test page.

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10 Easy Tricks to Boost your Landing Page Conversions https://www.projectpixel.com.au/10-easy-tricks-boost-landing-page-conversions/ Sat, 17 Jun 2017 00:23:11 +0000 http://www.projectpixel.com.au/?p=1560 When driving traffic to your site you want to be utilising pages that are tailored to your specific product, service or customer segment. Having multiple landing pages for different products and services can help boost your conversions and reduce advertising costs. The number 1 mistake most advertisers make is that they send all their traffic [...]

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When driving traffic to your site you want to be utilising pages that are tailored to your specific product, service or customer segment. Having multiple landing pages for different products and services can help boost your conversions and reduce advertising costs. The number 1 mistake most advertisers make is that they send all their traffic to a generic home page. This leaves very little room for testing, optimising and simplifying the sales message on your page. The reason most businesses don’t take advantage of landing pages is because, it can be time consuming and difficult, to make things easier I have provided some sure-fire tips to make your page a success.

1. Headlines are Key

When developing headlines, keep in mind, you only have at most 8 seconds to make an impact before a visitor decides to either stay or leave your page. In order to keep them on the page your headline needs to include some elements outlined below:

  • The problem or solution
  • How you can solve it
  • What results you can get
  • In what time frame
  • What pain they can avoid from choosing your solution
  • What benefits they can gain from your solution

You may just choose a few components from the above list to craft a headline as including them all would result in a bit of confusion. You can also use different components to create multiple headline versions to test, each may take a different angle. For example, one may focus on the pain avoided by using your product, the other may focus on the fantastic benefit you will receive.
This tool from CoSchedule can help you analyse your headline.

2. Add Video

Video can have a huge impact on conversions, it has been shown that product videos in particular can increase purchases by 144%.

The video can help to build trust by introducing yourself or your team, it can also be the quickest way to communicate the benefits and features of a physical product.

3. Create a Limited time offer or introduce scarcity

Customers love to delay decisions, so it’s your job to push them over the line. A few ways to do this is to include a limited time offer that expires at a certain date. It may even be a 24hr flash sale. Another way to build a sense of urgency is to introduce a limited stock offer or limited to xx number of customers. Delaying a purchase can result in more expensive campaigns or you could lose the prospective customer to your competition so get them to act now.

4. Include discounts

When weighing up the decision to buy, customers want to feel that they got a good deal. Adding a discount provides another tick on the evaluation list for the customer to encourage them to buy. Also, many customers expect discounts these days and will not consider an offer if some sort of reduction in price or bonus is offered. Its best to include this so you do not alienate a large portion of your potential buying market.

5. Stay consistent across all touch points

A landing page rarely exists on its own as a single selling tool, it is usually part of an overall marketing campaign with different channels that spread the message and drive traffic to the page. If you are using email, online advertising, print advertising or other media ensure that the messaging and branding is consistent across all touch points. For example, ads may be a close variant of your headline, you would use similar headlines in your email communications and all your media would include similar branding. This ensures that when people click through to your final landing page they can see that all the components are connected and consistent. This is key to avoiding confusion and driving targeted traffic that resonate with your message.

6. Keep your contact form Short

It’s important to value the time of your site visitors, so create a form that captures only the essential information for your campaign. In some instances, you may need to segment customers to target them more effectively. If this is the case and it will result in increased sales, capture more info otherwise capture less.

7. Build trust by showing testimonials and results

Testimonials are important to validate your claims in the prospective buyer’s mind. It provides an insight into the results they may get and may even overcome objections.
Elements such as demonstrating benefits, social proof, and other credibility indicators like testimonials can increase landing page effectiveness by 144%.

8. Focus on one offer never multiple

A common mistake made with landing pages is that they try and do too much by communicating multiple offers. This not only confuses the prospective buyer but it also decreases the likelihood of a conversion by 266%.

Keep consistent with your offer throughout your landing page and reinforce it with your call to action which may appear in multiple sections of your page.

9. Create many landing pages

Build and test multiple landing pages. It has been shown that businesses that build forty plus landing pages perform much better in terms of lead generation than  those that have less than five.

More landing pages also provides SEO advantages with more pages getting indexed and more potential visitors to your site.

10. Keep A/B testing simple and avoid mistakes

There is no doubt that A/B testing, done the right way is extremely effective. The most common mistakes are explained below.

Testing multiple elements
This one is pretty obvious but very common. It’s hard to determine the effectiveness of a change if its influenced unintentionally by another. Keep it simple and test changes in different stages on multiple pages, one per page.

Running short tests
In order to get a sample size large enough to provide validity, you may need to run you’re A/B tests a bit longer. A decent test timeline would be around 3-4 weeks, even if you receive a positive result within the first week. The extra time will help to filter out anomalies and provide a large sample size.

Continual improvement
If you have success with your first test, continue to try and improve on the element you are testing. For example, if you change the image used on a lading page and it yields positive results continue to test it against other images to hopefully further improve results.

Some of my favourite tools for A/B testing include Google Optimize, Optimizely and Unbounce.

Keep boosting those conversion rates

The key to the success of any business site is having effective landing pages and continually improving these. These 10 tips will help to refine your skills and take your landing page conversions to the next level, so take the first step see those results sky rocket!

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Email subject line secrets that multiply your open rates https://www.projectpixel.com.au/email-subject-line-secrets-multiply-open-rates/ Fri, 16 Jun 2017 23:26:31 +0000 http://www.projectpixel.com.au/?p=1557 The amount of noise and sheer volume of email clutter that plagues inboxes on a daily basis can be daunting, but the key to standing out is definitely the subject line. In this article, I share 4 tips to ensure you emails get noticed. 1. Make it personal The valuable information you have about your [...]

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The amount of noise and sheer volume of email clutter that plagues inboxes on a daily basis can be daunting, but the key to standing out is definitely the subject line. In this article, I share 4 tips to ensure you emails get noticed.

1. Make it personal

The valuable information you have about your subscribers can be turned into cold hard cash. This may include something as simple as their name or more detailed info about their preferences for products and services.

Less than 30% of brands personalise their emails however in a recent study by Experian Marketing Services, personalised emails can deliver a 600% increase in transaction rates.

Subject lines can be customised with names, buying preferences and other info but this can also be extended to the content of emails. Dynamic content can be delivered to different customer profiles.

Many email campaign tools can be integrated with websites and ecommerce platforms to track customer actions such as purchases. This can help segment customers by interests to further improve the relevance of each message you send and increase conversions.

2. Offer a free gift or discount

We all love FREE gifts however be careful of your subject line wording as it could send your email straight to the spam folder. There are creative ways of getting around this for example, you may say “Claim your no obligation gift valued at $20”. Discounts are fairly straight forward and can definitely be a strong selling point in any subject line.

3. Build a sense of urgency

In addition to offering gifts and discounts you can also turbo charge the open rates by creating a limited time or limited stock offer. Ensure the wording used in your subject lines create a feeling of urgency and emphasise the scarcity of your valuable offer.

4. Test your subject lines – the customer is always right

However brilliant you think you are at writing subject lines, the customer is always right. Test a few variations of your subject line to let your subscribers decide the winner. The process is built into most email campaign tools. You can run a test on a segment of your list based on clicks or open rates. Then the remaining subscribers receive the optimal subject line.

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